Resources

Introduction to Sustainability Sustainability—often seen as a buzzword—is a critical pivot upon which the modern world turns. It represents an ongoing commitment to environmental stewardship, ethical resource management, and the well-being of future generations. In the realm of printing and packaging, this commitment translates into innovative practices and materials that reduce waste and energy consumption,…

Understanding the Shades of Green: A Comparison In the shifting sands of the environmental landscape, terms like “green,” “sustainable,” and “eco-friendly” are not mere buzzwords but symbols of a company’s dedication to the planet. Honsen, with its pioneering role in the printing and packaging industry, exemplifies how to weave these principles into the fabric of…

Unlocking the Future of Secure Branding: A Comprehensive Guide by Honsen Group In the dynamic landscape of label printing, the counterfeit goods market is booming, exceeding US$ 600 billion globally. From pharmaceuticals to luxury goods, no sector is immune to the threat of counterfeiting and tampering, undermining brand integrity and consumer trust. Pioneering advancements in…

At Honsen, safeguarding your brand integrity is paramount. That’s why we offer a comprehensive range of brand protection solutions designed to shield your products from counterfeiters and tampering. Our multi-level approach ensures that your brand remains secure at every stage of the supply chain. Level 1: Overt Protection At this level, our solutions are authenticated…

In the bustling landscape of business, where competition is fierce and consumer attention spans are fleeting, the quest to carve out a distinct brand identity reigns supreme. Enter brand archetypes – symbolic representations of personality traits that businesses can embody to resonate deeply with their target audience.  Brand archetypes, conceptualized by Swiss psychiatrist Carl Jung,…

In the ever-evolving landscape of consumer engagement, variable data printing (VDP) stands out as a transformative technology. With giants like Coca-Cola leading the way through their “Share a Coke” campaign, the power of personalization in marketing is undeniable. At Honsen, we harness the capabilities of advanced digital presses, like those from HP, to offer unparalleled…